by Tom Harrison | Nov 21, 2024 | CPG
Ad claims can make or break your brand’s image. You need to know the truth in advertising laws inside and out. Nothing screams trouble like unsupported claims. You need rock-solid proof for every promise your ad makes. Neglect to follow through, and enforcement...
by Tom Harrison | Nov 20, 2024 | CPG
Did you know food wholesalers move over $280 billion in goods yearly? Yes — that’s massive! If you want to get savvy about the food world, you need to understand the roles of wholesalers, distributors, and retailers. Wholesalers buy big and sell bulk. Distributors...
by Tom Harrison | Nov 20, 2024 | Amazon Marketing
Wondering how to launch your food brand on Amazon? Setting up a seller account can look daunting, but it’s your gateway to millions. You can think about it as renting a storefront location in the world’s largest market. You just need a little guidance, and that’s...
by Tom Harrison | Nov 13, 2024 | Content Marketing
You want your food brand to shine, don’t you? A killer content marketing strategy can do just that. Get busy making a plan that resonates with your audience. Foster storytelling and ensure your message remains consistent across different platforms. Don’t overlook the...
by Tom Harrison | Nov 13, 2024 | Amazon Marketing
Key Takeaways Understand Amazon’s A9 algorithm to get your food products discovered. A9 really likes relevance and performance, so that’s where you should be putting your energy. Key elements that A9 rankings are influenced by include keywords, product titles,...
