by Tom Harrison | Dec 16, 2024 | Content Marketing
How is user-generated content impacting the way food brands market themselves? I consider that a real game-changer. It adds genuine authority and connects with customers in a new way. For example, food brands have found great success when customers post photos of...
by Tom Harrison | Dec 14, 2024 | Branding
Tapping into the psychology of color in food packaging could open up exciting opportunities for your brand to make a greater impact. Colors speak volumes, even subliminally luring us in with the promise of sweetness, freshness, indulgence. For instance, red often...
by Tom Harrison | Dec 13, 2024 | Amazon Marketing
It can be daunting to navigate the Amazon PPC labyrinth, particularly for food brands competing for precious visibility. As someone who’s spent years guiding brands like yours through the challenges, pitfalls, and proven strategies to win the game, I can tell you with...
by Tom Harrison | Dec 13, 2024 | Branding
When diving into the types of food brand content, I focus on showing how each piece can make a difference on Amazon. Assets such as detailed product descriptions, lifestyle and product-oriented imagery, and rich customer reviews create the foundation for a dynamic...
