by Tom Harrison | Dec 14, 2024 | Branding
Tapping into the psychology of color in food packaging could open up exciting opportunities for your brand to make a greater impact. Colors speak volumes, even subliminally luring us in with the promise of sweetness, freshness, indulgence. For instance, red often...
by Tom Harrison | Dec 13, 2024 | Amazon Marketing
It can be daunting to navigate the Amazon PPC labyrinth, particularly for food brands competing for precious visibility. As someone who’s spent years guiding brands like yours through the challenges, pitfalls, and proven strategies to win the game, I can tell you with...
by Tom Harrison | Dec 13, 2024 | Branding
When diving into the types of food brand content, I focus on showing how each piece can make a difference on Amazon. Assets such as detailed product descriptions, lifestyle and product-oriented imagery, and rich customer reviews create the foundation for a dynamic...
by Tom Harrison | Nov 21, 2024 | CPG
Ad claims can make or break your brand’s image. You need to know the truth in advertising laws inside and out. Nothing screams trouble like unsupported claims. You need rock-solid proof for every promise your ad makes. Neglect to follow through, and enforcement...
by Tom Harrison | Nov 20, 2024 | CPG
Did you know food wholesalers move over $280 billion in goods yearly? Yes — that’s massive! If you want to get savvy about the food world, you need to understand the roles of wholesalers, distributors, and retailers. Wholesalers buy big and sell bulk. Distributors...
