by Tom Harrison | Dec 14, 2024 | Branding
Tapping into the psychology of color in food packaging could open up exciting opportunities for your brand to make a greater impact. Colors speak volumes, even subliminally luring us in with the promise of sweetness, freshness, indulgence. For instance, red often...
by Tom Harrison | Dec 13, 2024 | Branding
When diving into the types of food brand content, I focus on showing how each piece can make a difference on Amazon. Assets such as detailed product descriptions, lifestyle and product-oriented imagery, and rich customer reviews create the foundation for a dynamic...
by Tom Harrison | Nov 13, 2024 | Branding
Key Takeaways Tell them why they should buy your product using high-quality images. Create punchy product titles that help people understand what your product is and why it is of value. Use bullet points sparingly for the most important features and benefits so that...
by Tom Harrison | Sep 6, 2024 | Branding
Sustainable packaging, with effective product labeling, packs a game-changer for eco-friendly food brands in the supply chain and encourages consumers to recycle. It not only reduces waste through sustainable packaging design but also attracts conscious consumers...
by Tom Harrison | Sep 6, 2024 | Branding
Designing food packaging that stands out is crucial in today’s competitive market. Your packaging serves as the first impression for consumers, influencing their buying decisions. Historically, brands have relied on eye-catching designs to differentiate...
