by Tom Harrison | Nov 21, 2024 | CPG
Ad claims can make or break your brand’s image. You need to know the truth in advertising laws inside and out. Nothing screams trouble like unsupported claims. You need rock-solid proof for every promise your ad makes. Neglect to follow through, and enforcement...
by Tom Harrison | Nov 20, 2024 | CPG
Did you know food wholesalers move over $280 billion in goods yearly? Yes — that’s massive! If you want to get savvy about the food world, you need to understand the roles of wholesalers, distributors, and retailers. Wholesalers buy big and sell bulk. Distributors...
